Showing results for inauthor:Chip Heath of about 113 books (Page 1) ordered by Relevancy
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Author(s): Chip Heath Dan Heath
Book Pages: 320 - Publish Date: 2010-02-16 - Publisher: Random House Canada
Description: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for contr...
Author(s): Chip Heath Dan Heath
Book Pages: 320 - Publish Date: 2013-03-26 - Publisher: Random House Canada
Description: The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, com...
Author(s): Chip Heath Dan Heath
Book Pages: 260 - Publish Date: 2011-05-01 - Publisher: LID Editorial
Description: Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Author(s): Chip Heath Dan Heath
Book Pages: 240 - Publish Date: 2017-10-05 - Publisher: Random House
Description: None
Book Pages: 94 - Publish Date: 2012-01-26 - Publisher: Random House
Description: From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern...
Author(s): Chip Heath Dan Heath
Book Pages: 240 - Publish Date: 2017-09-07 - Publisher: Bantam Press
Description: None
Author(s): Chip Heath
Book Pages: 14 - Publish Date: 2001 - Publisher: Unknown
Description: "This article explores how much memes like urban legends succeed on the basis of informational selection (i.e., truth or a moral lesson) and emotional selection (i.e., the ability to evoke emotions like anger, fear, or disgust). The article focuses on disgust because its elicitors have been precisely described. In Study 1, with controls for informational factors like truth, people were more willin...
Book Pages: 37 - Publish Date: 1990 - Publisher: Unknown
Description: None
Author(s): Chip Heath Dan Heath
Book Pages: 312 - Publish Date: 2011-01 - Publisher: Grupo Planeta (GBS)
Description: “Más vale malo conocido que bueno por conocer”. Éste es uno de nuestros dichos más populares. ¿Padecemos una resistencia natural al cambio? ¿Por qué nos oponemos a cualquier modificación de nuestra rutina diaria, de nuestros hábitos y costumbres? Lo cierto es que, a pesar de que a lo largo de nuestra vida aceptamos cambios cruciales, tales como el matrimonio, los hijos, la incorporaci...
Author(s): Chip Heath Dan Heath
Book Pages: 0 - Publish Date: 2017-02-21 - Publisher: BizBooks, Albatros Media a.s.
Description: Proč děláme špatná kariérní rozhodnutí, proč se vrháme do nevhodných vztahů, proč špatně investujeme své peníze, proč manažeři často chybují? Při rozhodování jsou totiž naše mozky často chyceny do pasti mocných předsudků a zbožných přání. Pokud opravdu toužíme dělat lepší rozhodnutí, tak musíme zjistit, jak funguje naše předpojatost, a naučit se ji ovl...