Showing results for inauthor:Chip Heath of about 64 books (Page 1) ordered by Relevancy
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Book Pages: 336 - Publish Date: 2013-03-26 - Publisher: Crown Business
Description: Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get di...
Author(s): Chip Heath Dan Heath
Book Pages: 336 - Publish Date: 2007-01-02 - Publisher: Random House
Description: BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journ...
Author(s): Chip Heath Dan Heath
Book Pages: 260 - Publish Date: 2011-05-01 - Publisher: LID Editorial
Description: Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Author(s): Chip Heath
Book Pages: 94 - Publish Date: 2012-01-26 - Publisher: Random House
Description: From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern...
Author(s): Chip Heath Dan Heath
Book Pages: 240 - Publish Date: 2017-10-05 - Publisher: Random House
Description: From the internationally bestselling authors of Switch and Made to Stick What if a teacher could design a lesson that he knew students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? We all have defining moments in our lives - meaningful experi...
Author(s): Chip Heath
Book Pages: 14 - Publish Date: 2001 - Publisher: Unknown
Description: "This article explores how much memes like urban legends succeed on the basis of informational selection (i.e., truth or a moral lesson) and emotional selection (i.e., the ability to evoke emotions like anger, fear, or disgust). The article focuses on disgust because its elicitors have been precisely described. In Study 1, with controls for informational factors like truth, people were more willin...
Book Pages: 37 - Publish Date: 1990 - Publisher: Unknown
Description: None
Book Pages: 38 - Publish Date: 2004 - Publisher: Unknown
Description: None
Author(s): Chip Heath Dan Heath
Book Pages: 312 - Publish Date: 2011-01 - Publisher: Grupo Planeta (GBS)
Description: “Más vale malo conocido que bueno por conocer”. Éste es uno de nuestros dichos más populares. ¿Padecemos una resistencia natural al cambio? ¿Por qué nos oponemos a cualquier modificación de nuestra rutina diaria, de nuestros hábitos y costumbres? Lo cierto es que, a pesar de que a lo largo de nuestra vida aceptamos cambios cruciales, tales como el matrimonio, los hijos, la incorporaci...
Book Pages: 0 - Publish Date: 2017-02-21 - Publisher: BizBooks, Albatros Media a.s.
Description: Proč děláme špatná kariérní rozhodnutí, proč se vrháme do nevhodných vztahů, proč špatně investujeme své peníze, proč manažeři často chybují? Při rozhodování jsou totiž naše mozky často chyceny do pasti mocných předsudků a zbožných přání. Pokud opravdu toužíme dělat lepší rozhodnutí, tak musíme zjistit, jak funguje naše předpojatost, a naučit se ji ovl...